Large companies discovered that in order to exceed their normal profits, they needed to create promotional campaigns to boost sales. Everyday you see promotional campaigns in the newspapers, circulars, postcards, mail-packs, online, on television or billboards. Are promotions really worth the investment or are they just another run of the mill gimmick$%: In order to stay in the game of stiff competition, depending on the type of business you have, promotional campaigns are essential. Planning and successful implementation will help you fulfill the projected sales results you are looking to achieve.
Overall, small businesses could face challenges in marketing, due to the lack of resources, name recognition and not having an established clientele base. Promotions are a great way to offer special premiums to your clients, while keeping you abreast of current and future market trends. Adapting to change in different areas affecting the marketplace will help your company stay fresh and creative. Many companies may offer huge semiannual sales, while others may do weekly, monthly, quarterly or seasonal promotions.